October 30, 2014, Block 37 - Chicago, IL

The Business Event Educational Forum
Presented by the Illinois Department of Employment Security


10:00AM - Funding Resources For Your Business

11:00AM - Networking 101

12:00PM - LinkedIn to Profitability

1:00PM - Starting a Business

2:00PM - Marketing and Branding

10:00AM - Funding Resources For Your Business, Panel:

Carlos Pena, ACCION Chicago

Carlos is a Loan Officer at Accion Chicago, a non-profit organization which provides the credit and training necessary to help small business owners increase their incomes, create new jobs, and strengthen their communities. Prior to Accion, he worked as an analyst in Deloitte’s Financial Advisory Services group in Chicago, where he conducted research and performed valuations of public and private businesses for financial reporting, mergers and acquisitions, and strategic planning purposes. Originally from Ecuador, Carlos came to the US to attend the University of Notre Dame, where he graduated in 2011 with a double-major in Finance and Economics. He is fluent in Spanish and English.

Linda Forman, NAWBO

Beyond running her Evanston firm, Linda has a variety of interests and activities, especially those related to small business and advocacy. The Illinois CPA Society has given Linda its “media expert” award for multiple years and has featured her in print, radio and TV to discuss tax issues affecting businesses and individuals. She is an executive board member of the National Association of Women Business Owners (NAWBO) – Chicago chapter. She has also taught classes on tax and employee benefits issues to CPAs and health care issues to medical professionals. She is currently on the board of two non-partisan PACs – the Illinois CPA Society PAC and the NAWBO Chicago PAC.

Anya Keogh, MB Financial Bank

Anya is a highly successful business banking professional with a large business network in Chicago and Detroit Metro areas. Anya’s business philosophy is a belief in honest objective assessment of financial situation of each and every business she works with to arrive at a unique customized solution to address your financing and treasury management needs. Anya does not make empty promises and offer teaser rates but issue firm commitments and fund the loans in timely efficient manner to achieve your financial objectives. 

11:00AM - Networking 101, Panel:

Dwayne Hirsch, Business Spotlight Networking

Along with being a Licensed Realtor with Ani Real Estate in Chicago, Illinois, Dwayne Hirsch is a well-known networking professional and entrepreneur. Dwayne developed his talents while Co-hosting Business Spotlight Networking events. BSN has hosted over 150 events since 2009 and hosted thousands of local entrepreneurs, aspiring business owners and interviewed many people of interest in BSNs unique talk-show format.

Shalom Klein, Jewish B2B Networking

A dynamic entrepreneur with notable, energetic marketing talent, consistently inspired to develop new opportunity through avid community networking and expert use of highly effective communication skill; dedicated to fully developing ideas – taking project through full life cycle while implementing strategic financial and public management; exceptional commitment to creating political connections for purpose of cultivating economic and job growth development in new/expanded areas.

Tom Johnson, City of Chicago

Tom Johnson is proud to have top national and local Journalism and Public Relations Awards from rich experience on both sides of the camera and microphone. He has been lucky enough to be behind multiple cutting edge public relations and communications efforts at 3 great Chicago City Departments and have served time reporting in many Chicago TV and Radio newsrooms including NBC - ABC- CBS. A business development and networking leader with Over $1 million raised and over 14,000 people connected. learned first hand how to build broadcast and business power networks. 

12:00PM - LinkedIn to Profitability, Panel:

David Ritter, NetworkedChicago

Leveraging his experience in technology leadership, accelerating business growth, and connecting people, David Ritter, CEO and Co-Founder of NetworkedChicago, LLC, helps professionals and businesses to succeed. He connects entrepreneurs, business owners, and corporate professionals with the business development, business partnership, and career development opportunities they need to achieve the success they are looking for.

Glenn Kapetansky, Trexin Consulting

Glenn Kapetansky has a passion for building systems, organizations, and teams that endure, and has done so across a number of business sectors, technologies, and roles. For over 20 years Glenn has advised senior executives and built teams throughout the delivery cycle: strategy, architecture, development, quality assurance, deployment, operational support, financials, and project planning. His credentials were earned in such diverse industries as healthcare, finance, energy, consumer products, and telecommunications. Glenn's current focus areas are agile management, data protection, and audit/regulatory compliance.

Beth Rosen, 4 Keys Media

Beth K. Rosen is a leading edge Social Media strategist whose versatility and expertise in media and the promotional arts allows individuals and companies realize their full potential on Twitter, Facebook as well as through podcasting and blogging. Beth draws upon her vast experience as a radio, film and commercial producer to structure, implement and maintain highly focused and beneficial Social Media campaigns for businesses.

1:00PM - Starting a Business, Panel:

Deborah Defer, SS&G

Deborah Defer is an associate director and leads the financial accounting solutions team (F.A.S.T.) for SS&G, the 37th largest CPA firm in the U.S. (Inside Public Accounting). She is an Advanced Certified QuickBooks ProAdvisor, Certified Enterprise QuickBooks ProAdvisor, and a Certified QuickBooks Online ProAdvisor. Deborah has been selected to the VIP40 by Intuit and is a member and Intuit trainer for the Writer Network. She is also co-leader of the Akron group - National Advisor Network (NAN), a professional group of experienced and highly knowledgeable Intuit Advisors.

Charles Krugel, Labor and Employment

Charles Krugel, charlesakrugel.com, started his own management side labor & employment law & human resources counseling practice.  His clients are small to medium sized companies & not-for-profits in a variety of industries. In addition to providing traditional labor & employment law services, he represents companies desiring to institute preventive & proactive HR functions. These functions include policies & procedures that help to efficiently & discreetly resolve issues in-house & prevent lawsuits & complaints; they also help to reduce costs & act as catalysts for increasing productivity & profits. Charles has been the lead litigator, negotiator & representative for hundreds of labor & employment agreements, arbitrations, mediations & agency cases/complaints & investigations. Moreover, he’s frequently the subject of business related TV, radio & print interviews. Relative to civic & association involvement, Charles is on many boards of directors including the GOA Regional Business Association-2014 Chair; Youth Outreach Services; Kelly Hall YMCA; Black & Latino Achievers of the YMCA's of Chicago; & the Small Business Advocacy Council; & in July just finished up a 5-year run on the Chicago Bar Foundation’s Young Professionals Board.

Barbara Singal, Ease The Day

Barbara Singal founded Ease the Day to help business owners resolve operational stumbling blocks. Barb’s support includes establishing operational goals, creating and implementing customized policies and procedures, developing budgets, instituting compliance rules, balancing staff components and managing corporate events.

2:00PM - Marketing and Branding, Panel:

Iris Marreck, Iris B Branding and Communications

Iris Marreck has over 30 years of advertising and marketing experience in the Chicago metro area. Before starting Iris B. Branding & Communications, Iris she was Associate Creative Director at Keroff & Rosenberg Advertising, a leading consumer services firm. Her expertise is in all elements of print design and digital marketing. Her focus is on creating branding and design that reflects each client’s vision and enhances their firm’s image. Her success is based on a keen understanding of each client’s target market and the ability to create a compelling visual translation -- one that works with the messaging to build a compelling and coordinated marketing effort.
Iris serves on the North Shore Board of the Small Business Advocacy Council and is a member of the Magnificent Mile Association’s Membership Committee. Her passion for creative and effective marketing extends to the non-profit community where she has used her talents to help a number of organizations promote events and raise funds. She has served on the boards of A Just Harvest, Literature for All of Us and Beth Emet Synagogue.
Several months ago, Iris partnered with two colleagues to form What A Great Website, a website design and development firm that creates great websites and marketing for clients across the U.S.
In her spare time, Iris enjoys traveling, riding her bike along the lakefront, listening to music and spending time with her new husband, Ira.

Paula Peterson, AM 560 The Answer

Paula Peterson is a long time super fan of all things radio! From the beginnings of a Sales Assistant to National AND Local Advertising Sales Account Manager, Paula has been lucky to be able to cross over through the years between both worlds of Local and National advertising sales. Comfortable with all facets of the Broadcast and Digital sale...prospecting, networking, creating exciting ideas and proposals and leading the client through the whole process. Paula is well known for playing well with others and love being part of the broadcast/digital world of radio.

Steve Bernas, Better Business Bureau

Steve Bernas’s duties as President & CEO are focused to the Bureau’s mission of advancing marketplace trust. In addition to overseeing day to day operations, Steve works with a multitude of trade associations to develop and execute programs which enable and encourage best business practices. His expertise is frequently called upon by the broadcast and publishing media for clarity and commentary on consumer confidence issues, customer/business relations, self-regulatory initiatives and a variety of business relative topics.