JUNE 20, 2013, EVANSTON TOWNSHIP HIGH SCHOOL – EVANSTON, IL

The Business Event Educational Forum
Presented by the Illinois Department of Employment Security
www.IllinoisJobLink.com

Educational Forum for Business Owners (ROOM 112):

1:00pm Valuable Funding Resources for Your Business

2:00pm Rock the Room with your Instant Introduction

3:00pm What Makes You Best in Class? The Inside Story of the Brand "You"

4:00pm LinkedIn to Profitability

5:00pm Employee- vs. - Independent Contractor: What your business needs to know

6:00pm Building your Business using Social Media

Educational Forums for Employment (ROOM 214):

1:00pm Jump Start Your Career Development with LinkedIn

2:00pm Get Set! Get Ready! Get Hired!

3:00pm Getting Over Getting Fired

4:00pm Over 40 and Hired!

5:00pm How To Fail an Interview in 13 Easy Steps

6:00pm The Four Keys of Branding

The Business Event Forum

This forum will feature presenters that have an extensive knowledge of employer and jobseeker needs. Learn about the challenges that business employer's face with the current market trends and how to adjust a business to meet those market trends. The presenters will also discuss the changes of hiring practices, discussing career development, looking at interpersonal communication skills, and describing how to be prepared for an interview.



Valuable Funding Resources for your Business

Time: 1:00 PM

Hear about Business Invest Link, as well as other funding resources that are available to businesses. Learn about how these programs can provide below market interest rate loans to both start-ups as well as existing businesses, and other funding sources that can benefit the small business owner. 
Andrew Moyer, Chief of Staff at the Illinois Department of Commerce and Economic Opportunity. Andrew Moyer is Chief of Staff for the Illinois Department of Commerce and Economic Opportunity (DCEO), the state’s lead agency for job creation and improving Illinois' competitiveness in the global economy.  In that position he manages and coordinates key activities across the Department and serves as the top advisor to the Director. Andrew oversees a wide range of programs covering business development, community and urban assistance, the film and tourism offices, workforce employment and training, conservation and renewable energy, innovation, entrepreneurship, and international trade.  Among the specific programs Andrew runs is Advantage Illinois, a $78 million small business assistance initiative of institutional lending and venture capital investing

Jump Start Your Career Development with LinkedIn

Time: 1:00 PM

Marketing is not just for businesses anymore. The evolution of personal branding is here. Individuals are now looked at as businesses. You have to sell yourself in everything you do. That could not be more true than for people looking for their next big career opportunity. If you have the right skills, with a developed personal brand and understand the tools that are available to you, this time next year you could be sitting at your desk working at your dream job. LinkedIn is one of the most powerful tools a personal brand can use to spread the word. Not to mention, the tool for professionals to build and maintain relationships with their network.
Brandon Lewin, Vice President of Image Perspective.
Brandon Lewin is the Vice President of Business Development for Image Perspective. During the week he spends countless of hours perfecting his trait and learning new tricks. He then shares his experiences and knowledge with business owners, entrepreneurs, and professionals by way of writing and speaking. That is where his passion lies, in sharing and empowering others to be successful. He has been speaking on marketing and the various areas of marketing for the past five years. Brandon has started three successful businesses over the past seven years. Currently he is enjoying his adopted child, Image Perspective.

Rock the Room with Your Instant Introduction

Time: 2:00 PM

Discover how to answer the question, "What do you do?" so you capture their attention and make them want to know more about you and your business. It's a sure-fire formula to become more magnetic and attract more business. 
Catherine Johns, President Catherine Johns, Inc. Catherine Johns works with professionals who grow their business Face-to-Face, whether that means networking, sales presentations, or a speech to the Rotary Club. Catherine's clients get more magnetic so they can attract more business. You might remember Catherine from her career in Chicago radio as a talk show host, news anchor and reporter, and morning show side-chick. Combine all that pizzazz with her experience as a presentation coach and entrepreneur, and Catherine brings out the best in her clients.

What Makes You Best in Class? The Inside Story of the Brand "You".

Time: 3:00 PM

What's your brand?  What's your story?  Why should we hire you? Getting a job is no longer just about posting your resume and praying that someone will contact you.  To be a viable candidate today, it's all about creating demand for your talent.  Are you "best in class"? What makes you special and unique? Is your talent needed in a changing job environment? Learn the tips and tricks from marketing, PR, social media and recruiting. In this interactive seminar, you will learn how to apply the 4Ps of marketing on your own behalf. You will practice your UPS (unique positioning statement) and leverage your knowledge/experience via content marketing. You will also take advantage of online and offline resources to spell success.
Lynn Hazan, President of Lynn Hazan & Associates Executive Search Firm. Recruiting veteran, Lynn Hazan has over 29 years of experience, 14 as President of Lynn Hazan & Associates. (www.lhazan.com) Lynn specializes in marketing and communications placements for Fortune 500 and entrepreneurial companies, PR and advertising agencies, trade associations and not for profits. Her firm is ranked 12th most influential recruiting firm out of 6000 by Employment Crossing.

Getting Over Getting Fired

Time 3:00 PM

Change your mind-set from "woe is me" to "what's next?" Get practical tips for moving on to your next success. 
Catherine Johns, President Catherine Johns, Inc. Catherine Johns works with professionals who grow their business Face-to-Face, whether that means networking, sales presentations, or a speech to the Rotary Club. Catherine's clients get more magnetic so they can attract more business. You might remember Catherine from her career in Chicago radio as a talk show host, news anchor and reporter, and morning show side-chick. Combine all that pizzazz with her experience as a presentation coach and entrepreneur, and Catherine brings out the best in her clients.

LinkedIn to Profitability

Time 4:00 PM

People have more information than ever. They are always “plugged-in.” The combination of the two has opened opportunities like never before. The game of marketing will never look the same because of the new developments. Marketing now, is about relationships and sharing valuable information with your audience. Using those philosophies leads you to an endless amount of results. Businesses can grow in the blink of an eye with just a few clicks. You just have to know how to do it correctly. It starts with a plan followed with strategic actions ended by measuring those actions and making adjustments as you go. LinkedIn is a perfect platform for most businesses and professionals.  
Brandon Lewin, Vice President of Image Perspective.
Brandon Lewin is the Vice President of Business Development for Image Perspective. During the week he spends countless of hours perfecting his trait and learning new tricks. He then shares his experiences and knowledge with business owners, entrepreneurs, and professionals by way of writing and speaking. That is where his passion lies, in sharing and empowering others to be successful. He has been speaking on marketing and the various areas of marketing for the past five years. Brandon has started three successful businesses over the past seven years. Currently he is enjoying his adopted child, Image Perspective.

Over 40 and Hired!

Time: 4:00 PM

Transition is not a one-time event. Learn what you can do to get your message out. Your job search is your sales and marketing campaign. 
Steven Steinfeld, avid networker, career expert, and frequent speaker on the subject of "Over 40 and Hired. Steven Steinfeld brings his strategic career and job search coaching techniques to mid-to-late career professionals through his extremely popular and sought after job search workshops. His innovative approaches have resulted in radio, TV, and newspaper interviews regarding current hiring trends, long term unemployment, and his three-step approach to overcoming job search challenges. Information about Steven's professional coaching practice can be found at www.over40andhired.com. 
Prior to entering the coaching ranks, Steven was a senior global marketing executive and consultant. He holds a BA in psychology from of CUNY and a certificate in marketing management from Wharton. He is a valued contributor to the Career Transitions Center of Chicago, Career Advancement Network, and Jewish Vocational Services in addition to Jewish B2B Networking.
 

Employee - vs. - Independent Contractor: What your business needs to know

Time 5:00 PM

Knowing the difference is critical to your business. Learn the differences between what classifies a worker as an employee or an independent contractor. How your company can avoid simple mistakes which could result in significant problems.

How to Fail an Interview in 13 Easy Steps

Time 5:00 PM

The art and science of interviewing can trip up even the most experienced candidates.  You will laugh; you may cry with Lynn as she shares highlights from her latest presentation that includes how to fail an interview in 13 easy steps. These examples are all collected from actual candidate interviews. Learn from these disasters how NOT to interview and how to insure success.
Lynn Hazan, President of Lynn Hazan & Associates Executive Search Firm. Recruiting veteran, Lynn Hazan has over 29 years of experience, 14 as President of Lynn Hazan & Associates. (www.lhazan.com) Lynn specializes in marketing and communications placements for Fortune 500 and entrepreneurial companies, PR and advertising agencies, trade associations and not for profits. Her firm is ranked 12th most influential recruiting firm out of 6000 by Employment Crossing.

Building your Business using Social Media

Time: 6:00 PM

Discover the right social media platforms to find great employees, build relationships with consumers, and collaborate with new companies. Grow with Google+ and find feedback with Facebook.
Tim McDonald, Founder, My Community Manager & Beth Rosen, CEO, 4 Keys Media. Beth K. Rosen is the founder & CEO of 4 Keys Media, a successful, established social media consulting firm which focuses on bridging the gap between traditional and digital media. Beth has gained recognition as a leader and innovator in the social media sphere, which has allowed both companies and individuals an opportunity to reach their online consumers using Twitter, Facebook, podcasts, blogs and more! When Beth is not holding seminars, speaking, she is hosting and broadcasting Brands and Blogger Talk Radio, and Chicagonista Live.  .

The Four Keys of Branding

Time 6:00 PM

Interpersonal communication skills can make you or break your job search. To improve your success rate during the hiring process; learn the fine art of talking, listening, and attitude! Focus upon showcasing your improved problem-solving techniques and interpersonal communication competencies.
Donna Baker, VP/Market Manager, Cumulus Chicago WLS-AM, WLS-FM
Donna has been a radio manager for many years, entering the business as a seller for a sign-on station after an initial career in real estate.  She was named Woman of Distinction in Business for Springfield Business Journal, Honored in Gannett’s 40 Under 40,  Market Manager of the Year for Radio Ink Magazine in 2001, and three-time recipient of Most Influential Women in Radio for Radio Ink Magazine.  Donna’s passion is developing teams of talented people, and she has a track record of sustained success in the markets she has managed ranging from Springfield, MO to Kansas City, Houston and now Chicago.  Cooking, gardening, reading and finding the latest of the abundance of great restaurant finds in the area are ways she spends free time with her husband, Mitch.